Inaco’s Digital Ads Campaign on YouTube, Instagram, and TikTok – Achieving Brand Awareness

Inaco a leading brand known for its nata de coco products, partnered with Layar 7 to enhance its brand awareness across key social media platforms: YouTube, Instagram, and TikTok. The campaign aimed to expand Inaco’s reach, particularly among young, health-conscious consumers, through a series of paid advertisements. The primary Key Performance Indicator (KPI) for the campaign was awareness, with a focus on driving impressions, views, and ad recall.

Campaign Objectives: Awareness Through Paid Ads

The objective of the campaign was clear: to boost brand awareness by utilising platform-specific advertising strategies that maximise visibility and engagement. The paid ads were designed to target male and female audiences aged 25 to 44, with a focus on increasing Inaco’s visibility across Indonesia.

Platform-Specific Strategies and Performance

1. YouTube Ads: Skippable and Non-Skippable Formats

   On YouTube, the campaign employed both skippable and non-skippable ads.The skippable ads were designed to increase video views, while the non-skippable ads aimed to generate impressions.

   – Skippable Ads (Views)

     – KPI Target: 833,333 views

     – Actual Performance: 868,765 views (104.25% achievement)

     – The ads reached the target audience across four periods, with a peak view rate of 58.80% in one periods

   – Non-Skippable Ads (Impressions):

     – KPI Target: 2,600,000 impressions

     – Actual Performance: 2,761,178 impressions (106.2% achievement)

     – The campaign delivered high engagement, with a CTR of 0.18% in monthly average.

2. Instagram Ads: High-Engagement Visual Ads

   The Instagram campaign focused on impressions and reach, leveraging a mix of image-based ads and Instagram stories. The content was visually compelling, encouraging users to engage with the brand.

   – KPI Target: 6,666,667 impressions

   – Actual Performance 8,347,989 impressions (125.22% achievement).

   The highest reach was recorded in June, with over 3.3 million impressions in a single content burst. The campaign consistently exceeded its target in each phase, demonstrating strong resonance with Instagram’s audience.

3. TikTok Ads: Viral Video Views

   TikTok was chosen for its ability to reach a younger audience through engaging, viral video content. The ads featured short, creative videos that aligned with popular trends.

   – KPI Target: 5,000,000 views

   – Actual Performance: 5,169,638 views (103.39% achievement)

   The TikTok campaign with over 2.3 million views and a consistently high video view rate of 98% in a month.

Campaign Results: Exceeding Awareness Goals

The digital ad campaign achieved significant success across all three platforms, surpassing KPI targets and generating strong engagement:

– Total Impressions: Over 16 million impressions across YouTube, Instagram, and TikTok.

– Engagement Rates: Across all platforms, the view-through rate and CTR demonstrated high audience interest, with the best results seen in YouTube skippable ads and Instagram visual ads.

– Ad Recall and Awareness: Post-campaign surveys indicated a notable lift in brand awareness, particularly among the target age group of 25-34, with a 30% improvement in ad recall

Conclusion Inaco’s digital ads campaign, designed and executed with platform-specific strategies, successfully boosted brand awareness across YouTube, Instagram, and TikTok. The campaign not only met but exceeded its KPI targets, highlighting the effectiveness of well-executed paid media in driving brand visibility. This success story serves as a model for future digital advertising efforts aimed at increasing brand awareness in competitive markets